Could big companies adopt Purpose Driven Innovation and be profitable?
Simple answer is yes. When an organization is motivated by purpose, it would get its own energy to thrive under the purpose. It will promote innovation to satisfy the cause of the day and people’s need at the time. Covid-19 enlighten the purpose and Economy must embrace with a purposeful Strategies.
Here is an example of such a endeavor: “While COVID-19—and the ongoing pursuit of a vaccine—has justifiably been the most newsworthy story of 2020, millions continue to suffer in the shadows from painful, chronic maladies. As the global medical community fights to conquer the pandemic, research and innovation must continue to provide breakthroughs for diseases and illnesses that have limited, or no, current treatments.” Click here